Portfolio

Oliver Holm

A high-end clothing label, with a sustainable approach. The collections combine traditional techniques with modern aesthetics, creating a timeless expression of contemporary femininity.
The goal was to define a product design to gain brand awareness online and complement the experience in-store. The users could find the collections, the lookbook and information about the brand.

AbNORMAL

A new wave of beauty brands is reshaping the cosmetics industry and image perception. The emergent genderless subculture has become a trend in the digital space, especially in the millennial and Z generations, bringing a new exploration in the editorial landscape and apparel industry.

The concept’s ideation started with mood boards and a creative brief using the genderless keyword as reference. The final result was an abstract aesthetic with experimental expressions, creating a unique gender-neutral composition.

Frida, Mujer Latina

Frida, Mujer Latina is a four-day conference with workshops about self-care for women, exploring womanhood through body diversity, mental-health, career advice and other topics for the modern Latin woman.

The main objective of the app is to be a personal agenda for the attendees, maximizing their experience through the scheduling feature, in which the attendees can see the talks and workshops each day and a brief description of each. I also created an Instagram feed to give an idea about the type of content and visual aesthetic on social media to engage with the audience.