Currently, I’m driving the merchandising strategy, online content execution and eComm operations at sundays.com, a DTC furniture brand inspired in the west-coast lifestyle. Previously at Aritzia, I led the online content strategy for seasonal brand launches, exclusive sale events for top customers, holiday campaigns and other eCommerce Marketing initiatives in collaboration with cross-functional partners (How fun!).

Originally from Mexico, I moved to Milan to pursue a master's in Fashion Communication at Istituto Marangoni. After gaining experience in the industry, I transitioned my career into the digital space because of my passion for shopping experience, appreciation of aesthetics, and interest in how marketing is evolving.